Aquascutum is a British fashion institution, originally launched as a high-quality menswear shop by John Emery in 1851. This unique development led to inspire the brand’s name, which translates as ‘water shield’, from Latin. From the beginning, fine craftsmanship and technical innovation have been at the forefront of the brand, and two years after opening, Emary created and patented the first waterproof textile. King Edward VII, his majesty became the first royal client, ordering a coat in the Prince of Wales Check. Aquascutum has become known as a crafter of luxurious materials and a fine tailor of clothing.